Assess, then fix, then grow
Most of what stops a home service business getting calls is not one big thing. It is a listing in the wrong category, a phone number written a different way on every directory, a site that crawls on a phone out on a job, ads pointing at a page with no way to call. Every job we take starts with a check, so you know what is actually wrong before anybody sells you anything.
The check costs nothing and takes about a minute. What we quote after it depends on what we find.
Your listing, your citations, your site on a phone, your ads and your social. You get a plain list of what is wrong and what it is costing you, in the order it should be dealt with.
Profile cleaned up, citations repaired, the site built or rebuilt, a way to ask every customer for a review, and tracking on the phone and the forms so we can see what happens next.
Map strategy, Google Ads, social for a trade brand, and commercial lead systems when residential is already running properly.
You do not have to take all of it. Most owners start with the listing and the site, because that is where the calls are hiding.
Your listing is the shop window. Categories, the services you list, your area, hours, posts, photos and replies to every review. Adding services to the profile is the lever most people never pull, and it is one of the few changes Google responds to on its own.
Your name, address and phone written the same way in every place that lists you. Google, Apple Business Connect, Bing Places, Yelp, Facebook and the directories that matter for your trade. One wrong suite number in the wrong place is a real problem and we go and find them.
A site built to get the phone ringing, designed for a phone screen first. A proper page for each job you do in each town you cover, short forms, your number tappable at the top, your license number where people can see it. Hosted and kept up by us.
Search campaigns for people typing the thing that just broke. The click has to land somewhere built for a call or a booking, so we build that page too, and we watch what the money actually bought.
Facebook and Instagram for a trade brand. Job photos, before and after, the crew and the trucks. It is how somebody checks you are real before they call, and the photos pay for themselves on the site as well.
For companies growing past residential work. Light outbound to property managers, builders and facilities teams, with the same tracking on it as everything else. Optional, and only when the residential side is already handled.
The places a homeowner actually looks when something breaks. We build, clean and keep up every one of these.
In every engagement, from day one
Ask most contractors where their last ten jobs came from and the honest answer is a shrug. That is not a failing, nobody set it up for them. It also means every marketing decision after that is a guess, and it is the reason people keep paying for things that never produced a job.
Where your work comes from today. Usually nobody has written it down, so we ask, we look, and we put a number on it before we change anything.
Every new lead gets a source attached to it. Calls, form fills, direction requests, the lot. Call tracking uses dynamic numbers so the number on your listing stays exactly as it is.
Month by month, which channels turned into booked jobs and which only turned into noise. You see it on one page you can read on your phone.
Put more into what is producing work. Stop what is not. That decision gets made against what the tracking says, not against a hunch.
This runs under everything else we do. It is how we work out what to keep doing, and it is how you check we earned the invoice.
Put in your business name. We look at your Google listing and your website and show you what we find on screen, free. What you do with it after that is up to you.
