Case study: Easy Now Pools
They had the license and the workmanship. The marketing was full of holes.
Easy Now Pools is a licensed Florida pool contractor working across Palm Beach County, commercial and residential, on service, equipment repair and remodels. We checked the listing, the site, the directories and the reviews, wrote down every gap we found, then fixed the foundations one platform at a time. We are still on it, watching where the work comes from.
- TradePool service and remodel
- WherePalm Beach County, Florida
- EngagementAssess, fix, then grow
What we found.
None of this was unusual. It is what nearly every good contractor looks like online when nobody has been paid to look after it.
The jobs that pay were not turning into calls
The searches worth money in pool work, green pool cleanup, pump repair, leak detection, resurfacing, were not landing on anything built to get somebody on the phone.
The Google listing was behind the competition
Incomplete next to the pool companies they were being compared with in the map, on the parts of the profile Google actually reads.
The website was weak on search and on conversion
Not built to be found for the work they do in the towns they cover, and not built to turn a visitor into a call once they got there.
Yelp, Apple and Bing were missing or unverified
Three places a homeowner checks before they call, and the business was either not on them or not confirmed as the owner.
Facebook and corporate listings did not match
Name, address and phone written differently in different places. Google treats that as doubt about who you are and where you work.
Nobody was replying to reviews
No system for asking every customer and no system for answering what came back, good or bad.
What we did, platform by platform.
Two of these are staged and waiting on the platform to confirm the business. We say so rather than call them done.
Google Business Profile and local SEO
Foundation doneCategories, hours, posts and a review reply system, set up as the foundation for showing up in the top 3 on Google Maps.
Website
Direction setConversion and search copy, plus the rebuild direction, so the site supports calls and local search instead of working against them.
Yelp
ClaimedListing claimed and set up so the business shows correctly on a review channel homeowners actually open.
Apple Business
VerifyingBrand and Maps details staged in Apple Business. Verification for the Apple Maps listing is in motion, not finished.
Bing Places
Not verified yetListing created for Bing and Microsoft search, with a clear path to verification. Not verified yet.
Facebook
Details matchedPage name, address and phone cleaned up, and the corporate and listing details brought into line with each other.
What the owner told us
$80,000 in booked appointment value in the first two weeks.
Material connection: Easy Now Pools is owned by the wife of our sales lead.
Reported by the business owner. Results vary by market, competition and how quickly verification steps are completed.
The system we run.
The same work our packages sell, running for this business now. We show the work. We do not invent percentage lifts or quick ranking stories.
- Local Map Rank Assessment checklist
- Map grid baselines on the jobs they sell
- Teardowns of the competitors in the top 3 on Google Maps
- Tip led Google Business Profile posts with clean job photos
- Review reply drafts, approved before posting
- Directory claim paths on Bing, Apple, Yelp, BBB, Localeze and Yellow Pages
- Google Ads location setting notes
- Commercial outreach waves to HOAs and property managers, approved by the owner before sending
What keeps running.
Fixing the foundations is step one. The part that compounds is staying on it: watching the leads come in, knowing which channel sent them, and moving the effort to whatever is producing booked work.
- 1
Baseline
Map where the calls and inquiries already come from, before anything changes.
- 2
Track
Capture every new lead with its source attached, as each channel goes live.
- 3
Monitor
Watch which platforms produce real jobs, not just clicks and impressions.
- 4
Tweak
Adjust the ads, the social and the listings that are winning, and stop what is not.
Alongside that, we run the Google Ads and the Facebook and Instagram side as growth support. That work is ongoing, so there are no finished ad spend results to show here.
Want the same list for your business?
Every package starts with a Local Map Rank Assessment: your gap list and a map grid baseline, before anybody sells you a month of work.
Not ready? Check my business free and see what we find on screen.
Material connection: Easy Now Pools is owned by the wife of our sales lead.